PULL IT OFF is a Made in Italy brand born from an idea of Jacqueline Medema, a Dutch fashion designer who has worked for international brands such as: Hugo Boss, Miss Sixty, Replay, ONLY (Bestseller). What has always fascinated Jacqueline is the ability of fashion to give strength to personality. In fact your Outfit represents and strengthens your character and it's amazing that clothes can do this. So when you wear something cool… just PULL IT OFF!

Our philosophy is to move in a process of promoting changes in the fashion system towards greater ecological integrity and social justice. With OTM (order to make) production we help to control any overproduction by making only what we actually sell.

With PULL IT OFF we try to redefine the aesthetic boundaries between Fashion Design and Active Lifestyles.